What is Snapchat Plus? Premium Features Explained

Snapchat might not grab headlines like it used to, but it’s definitely still a major player in the social media world. As of early 2025, it boasts around 850 million monthly active users that’s more than many other popular platforms. Especially among younger users, Snapchat remains the go-to app for quick, personal, and creative ways to stay connected.

Behind the scenes, Snapchat has quietly stepped up its game with Snapchat Plus,  a premium subscription that’s come a long way from its early days of just a few experimental features. Now, it offers powerful AI tools, advanced customization, and exclusive perks that keep growing with every update.

So, what exactly is Snapchat Plus in 2025? What do you really get when you sign up? And is it worth it if you’re just a regular user and not a creator or power Snapchat fan? In this guide, I’ll walk you through everything from the key features and pricing to privacy and what’s new this year, so you can decide if Snapchat Plus is right for you.

Snapchat Plus: What Is It?

Snapchat recently unveiled Snapchat Plus, a premium alternative with a ton of enticing new features, for users. About 12 new features in Snapchat Plus change the app’s appearance and functionality.

Gaining access to a ghost trail that shows where your friends have been throughout the day, viewing status on other users’ best friends lists, and pinning friends as your top best friend are some of the practical changes.

Users of Snapchat Plus can also watch a story replay count, which displays the number of times your story has been replayed. Additionally, it enables customization for story expiration, allowing users to make their stories end before the default 24-hour period.

Features Of Snapchat Plus

Snapchat Plus offers several cutting-edge features that give users more power and assistance. The most recent additions to the Snapchat Plus program are listed below:

1. Ghost Trails

Users of Snapchat Plus can view their peers’ most recent 24 hours’ worth of locations using Ghost Trails, making their whereabouts more obvious. Only those who voluntarily reveal their location with a Snapchat+ user can use this feature. Within the settings, you can also erase your Ghost Trails info.

2. Custom Icons

Users of Snapchat Plus have the option to change the logo to several other designs. They can alter the color scheme, including their national emblem, or even alter the ghost symbol’s hue.

3. Snapchat Planets

Users can view their most frequently spoken to friends and rate them using Snapchat Planets. A solar system is an illustration of this order. Therefore, if another person ranks you as Mercury, you are considered to be their Best Friend. Both of your connected Bitmojis are required to view your friends’ solar systems.

4. Best Friend Pin

Subscribers can designate one person as their #1 Best Friend by using the Best Friend Pin. Simply click and hold on your friend’s icon on the chat page, then choose the “Pin as your #1 Best Friend” option. Users are limited to having one Best Friend at a moment.

5. Story Rewatch

The Snapchat Plus feature Story Rewatch, which lets users see how many of their friends have viewed their Snapchat Story again, is one of the most intriguing features.

When you upload content to My Story, Shared Stories, or Private Stories, you will notice a specific emoji under your stories, signifying that your fans have watched it again. It is not clear from the Rewatch Indicator, though, which friends have viewed your Story again.

Snapchat Plus Features in 2025

Snapchat Plus has expanded significantly in 2025. Here are the key features you can expect when you subscribe:

• Custom App Icons
  Choose from several unique app icons to personalize how Snapchat appears on your device’s home screen.
• Pin Friends
  Pin up to 6 friends to the top of your chat list, making it easier to stay connected with your closest contacts.
• Exclusive Snapchat Plus Badge
  Show off your subscription with a special badge displayed next to your username, signaling your premium status.
• Advanced Story Analytics
  Gain deeper insights into who is viewing your stories, helping you understand your audience better, perfect for creators and active users.
• AI-Powered Caption Suggestions
  Snapchat’s AI helps generate creative captions for your snaps, saving you time and adding flair to your posts.
• Priority Story Replays
  Get access to more story replays compared to free users, so you never miss a moment.
• Early Access to New Features
  Be the first to try Snapchat’s newest features and experiments before they roll out to all users.

Who Should Get Snapchat Plus?

Snapchat Plus is ideal for users who want more control and exclusivity on the platform. If you:

• Love customizing your app experience,
• Are an active Snapchat creator or influencer,
• Want to stay ahead with early access to features,
• Enjoy seeing deeper insights on your interactions,

Then Snapchat Plus can enhance your experience. However, casual users who use Snapchat mainly for messaging and basic snaps may find the free version sufficient.

How To Subscribe To Snapchat Plus?

Make sure Snapchat is updated first, then follow these steps:

• To access your profile page, open the Snapchat app and select the profile icon present in the top-left corner.
• You’ll notice a gold-tinted header ad under your name at the top of the screen if Snapchat+ is accessible to you. Click the icon.
• Select the length of your subscription—one month, six months, or a year—and then select Start your seven-day Free Trial.
• Use your Google account, Apple ID, or a connected credit or debit card to join up depending on your device. To make it formal after adding, tap Subscribe.
• A menu describing some of the features that Snapchat Plus offers you and letting you turn each one on or off will appear after the payment process is finished.

For one week, Snapchat+ is complimentary. You will be charged for the membership you choose once that week is over.

How To Cancel Snapchat Plus Subscription?

To cancel your Snapchat Plus membership, take the following actions:

• Select the gear icon present in the top-right corner of your profile to open it, then select Snapchat+.
• The screen where you can cancel will appear when you tap Manage your Subscription.
• To cancel your membership, click Cancel Membership.

How Much Does Snapchat Plus Cost?

Currently, there are three ways to pay for Snapchat+. Users have the option of paying $3.99 monthly, $20.99 for 6 months, or $38.99 annually.

Additionally, users will receive a seven-day free trial period before they choose to completely subscribe to the service. However, it should be mentioned that after the trial period, the subscription will automatically renew.

Users must therefore manually decline the service to prevent being charged inadvertently. Additionally, users can always terminate their subscriptions.

Also Checkout:

• Snapchat Planets Order And Meaning
• What Does ASL Mean On Snapchat

Wrapping Up: What Snapchat Plus Means for Users in 2025

If you’re a Snapchat enthusiast who enjoys staying ahead with the latest features and values extra customization and perks, Snapchat Plus could be a great fit for you. The premium subscription offers a range of useful tools and exclusive benefits that enhance your Snapchat experience beyond the free version.

We hope this guide has helped you understand what Snapchat Plus offers and whether it suits your needs. Have you tried Snapchat Plus yet? Share your thoughts and experiences with us in the comments below. We’d love to hear from you!

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